PPC (4 SKUs)

From Stagnant Sales to 73% Growth – Kitchen Brand Transformation

 

The Challenge

VoltTech was bleeding ad spend. The brand had previously outsourced PPC to a low-cost agency, resulting in disorganized campaigns, poor targeting, and extreme keyword overlap. Their ACOS averaged 76%, and their TACoS climbed above 42%, despite stagnant organic sales. There was no clear data trail and no campaign naming structure.

Key issues:

  • ❗Over 300 keywords across 17 overlapping campaigns

  • ❗46% of spend was on search terms with zero conversions

  • ❗No negative keywords or proper bid segmentation

  • ❗Sponsored Display campaigns cannibalizing branded sales

amazon account management services

Client: VoltTech Accessories
Category: Electronics

Market: Amazon US + UK
Duration: 60 Days

Our Strategy

We executed a 60-day PPC rehab program to rebuild, relaunch, and optimize their entire ad structure with a profit-first focus.

1. Full Ad Audit & Spend Forensics

  • • Mapped all campaigns by SKU and keyword intent

  • • Identified redundant search terms consuming 24% of total spend

  • • Pulled a 180-day search term report to isolate converting terms (at least 2+ sales, CTR >0.7%)

2. Campaign Restructure

  • 1. Created a “3-Campaign Core” per SKU:

    • • Exact Match Ranking (Top 10 converting terms only)

    • • Phrase Match Discovery (High-volume mid-tier terms)

    • • Auto Campaign (Discovery with negated poor matches)

  • 2. Built defensive campaigns for branded terms to protect their name from competitors’ ads

3. Bid Adjustments & Time Segmentation

  • • Applied dayparting: Bid boosts only during peak conversion hours (6–10 PM local time)

  • • Lowered bids on weekends based on historical ROAS

  • • Rolled out dynamic bidding – down only to preserve margins

4. PPC Reporting System

  • 1. Built a custom dashboard using Google Data Studio + Amazon SP API for:

    • • Weekly ACOS by campaign type

    • • Organic vs PPC sales split

    • • Search term performance trends

MetricBeforeAfterChange
ACOS76% 37% ↓ -51%
TACoS 42% 24% ↓ -43%
Monthly Ad Spend $4,950 $3,370 ↓ -32%
Organic Sales Ratio 43% 61% ↑ +42%
CTR Across Campaigns 0.9% 1.7% ↑ +89%
Client Feedback: “We stopped spending money blindly. This was the first time PPC felt like an investment instead of a burn.”