Branding + Visual Optimization (3 ASINs)
From Stagnant Sales to 73% Growth – Kitchen Brand Transformation
The Challenge:
The client sold a high-quality dog grooming tool, but main images were generic, A+ content was templated, and the listings lacked any emotional pull. Despite positive reviews (4.6-star average), the conversion rate hovered at 11.3%, and sessions were dropping.
Key issues:
❗Generic Visuals Undermining Product Quality
❗Lack of Emotional Connection
❗Templated A+ Content
❗Low Conversion Despite Strong Reviews
Client: NIKKETTA
Category: Pet Supplies
Market: Amazon US
Duration: 45 Days
Our Strategy
We rebranded the visual and emotional presence of the brand on Amazon to better align with premium buyers—focusing on connection, differentiation, and visual authority.
1. Visual Repositioning
Replaced all white-background photos with lifestyle imagery showing real dogs and owners
Redesigned main images with product-in-hand context, making it clear this wasn’t a generic drop-shipped item
Added iconography overlays to call out benefits (gentle bristles, ergonomic handle)
2. A+ Content Redesign
Designed a “feel-first” layout, starting with pet-owner testimonials and reviews
Introduced “Compare With Other Brands” module highlighting differentiators
Used infographics to reduce visual clutter and enhance product feature understanding
3. Brand Story Build-Out
Wrote a new Brand Story section with images from their HQ and pets of the team
Created a mini video showing the product being used, uploaded to Brand Story carousel
| Metric | Before | After | Change |
|---|---|---|---|
| Conversion Rate | 11.3% | 22.1% | ↑ +96% |
| CTR on Hero Image | 0.9% | 1.6% | ↑ +78% |
| Return Rate | 6.2% | 3.4% | ↓ -45% |
| Average Review Per ASIN | 244 | 388 | ↑ +59% |
| Client Feedback: “We always had the quality. But now our brand looks like it deserves its spot at the top.” | |||
