Branding + Visual Optimization (3 ASINs)
From Stagnant Sales to 73% Growth – Kitchen Brand Transformation
The Challenge:
The client sold a high-quality dog grooming tool, but main images were generic, A+ content was templated, and the listings lacked any emotional pull. Despite positive reviews (4.6-star average), the conversion rate hovered at 11.3%, and sessions were dropping.
Key issues:
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❗Generic Visuals Undermining Product Quality
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❗Lack of Emotional Connection
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❗Templated A+ Content
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❗Low Conversion Despite Strong Reviews
Client: NIKKETTA
Category: Pet Supplies
Market: Amazon US
Duration: 45 Days
Our Strategy
We rebranded the visual and emotional presence of the brand on Amazon to better align with premium buyers—focusing on connection, differentiation, and visual authority.
1. Visual Repositioning
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Replaced all white-background photos with lifestyle imagery showing real dogs and owners
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Redesigned main images with product-in-hand context, making it clear this wasn’t a generic drop-shipped item
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Added iconography overlays to call out benefits (gentle bristles, ergonomic handle)
2. A+ Content Redesign
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Designed a “feel-first” layout, starting with pet-owner testimonials and reviews
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Introduced “Compare With Other Brands” module highlighting differentiators
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Used infographics to reduce visual clutter and enhance product feature understanding
3. Brand Story Build-Out
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Wrote a new Brand Story section with images from their HQ and pets of the team
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Created a mini video showing the product being used, uploaded to Brand Story carousel
| Metric | Before | After | Change |
|---|---|---|---|
| Conversion Rate | 11.3% | 22.1% | ↑ +96% |
| CTR on Hero Image | 0.9% | 1.6% | ↑ +78% |
| Return Rate | 6.2% | 3.4% | ↓ -45% |
| Average Review Per ASIN | 244 | 388 | ↑ +59% |
| Client Feedback: “We always had the quality. But now our brand looks like it deserves its spot at the top.” | |||
