International Expansion (5 ASINs)
Turning Delayed Inventory into a Seasonal Sell-Out
The Challenge
The client had strong US sales but was completely unoptimized for Europe. They had automated translations, poor keyword indexing, and no localization strategy. Sales in DE and FR markets were barely $300/month.
Core challenges:
❗Poor Localization of Listings
❗ Low Organic Visibility in EU Markets
❗Underperforming Regional PPC Campaigns
❗Weak Market Traction and Brand Positioning
Client: TIME TIMER
Category: Sustainable Home Products
Market: Amazon DE, FR, IT
Duration: 60 Days
Our Strategy
We rolled out a local-first expansion strategy focused on brand-native appeal, not just translated content.
1. Listing Localization (Not Translation)
• Partnered with native EU copywriters to rewrite listings with country-specific phrasing and benefits
• Researched regional buyer behavior (e.g., eco-packaging trends in Germany vs. France)
• Added local metrics and compliance tags (EU standards, CE marks)
2. Localized Keyword & Backend Optimization
• Performed separate keyword research for each market using Data Dive + H10
• Translated and localized A+ content, including comparison tables and lifestyle assets
3. EU PPC Campaigns
• Ran country-specific campaigns instead of using Pan-EU auto
• Targeted non-English keywords (e.g., “zerowaste küche” for DE, “rangement éco” for FR)
• Built storefront subpages for each country with localized imagery and copy
| Metric | Result | ||
|---|---|---|---|
| Total EU Revenue | €18,450 | ||
| Page 1 Keywords (DE) | 22 | ||
| Conversion Rate (DE) | 14.2% | ||
| Average ROAS (EU) | 4.8x | ||
| Return Rate | <2% | ||
| Client Feedback: “It stopped feeling like we were ‘testing’ the EU market—now it’s a real growth channel.” | |||
