Listing Optimization + Conversion Rate Optimization (1 Hero ASIN)

Listing Optimization That Tripled Conversion in a Competitive Niche

 

The Challenge:

Safefine sold a facial serum in a brutally competitive category, priced at $23.90—while competitors offered similar-looking serums for $16. Their product had premium ingredients, but the listing lacked trust cues, visuals were overly clinical, and the conversion rate sat at 10.1%, despite 4.5-star reviews.

They were driving 400–500 sessions per day with almost no PPC spend, but traffic wasn’t turning into sales.

Key issues:

  • ❗Low Conversion Rate Despite Product Quality

  • ❗Uninspiring or Generic Visual Content

  • ❗Weak Copy That Didn’t Address Buyer Concerns

  • ❗Underutilized Social Proof

amazon account management services

Client: Safefine
Category: Beauty & Skincare

Market: Amazon US
Duration: 45 Days

Our Strategy

We deployed a psychology-first CRO strategy, redesigning the listing around how skincare shoppers evaluate trust, effectiveness, and perceived luxury.

1. Image Stack Revamp

  • • New hero image: bold amber bottle with lighting that evoked “luxury” (not generic white-background)

  • • Added visual proof elements: “Clinically tested” badge, dermatological lab graphic

  • • Swapped technical infographics with before-after visual stories to build emotional trust

  • • Added close-up texture image (showing serum consistency on fingertips)

2. Listing Copy Rewrite

  • • Rewrote bullets using “benefit → feature” format (e.g., “Wake up glowing → Thanks to niacinamide + vitamin C”)

  • • Used buyer language sourced from top reviews across 3 competitors

  • • Added objection-handling in FAQs (e.g., “Will this clog pores?” → Explained formulation clearly)

3. Review Enhancement & Content Layering

  • • Integrated a video review from a micro-influencer into the image stack

  • • Highlighted best reviews with graphic overlays (4.9-star pull quotes)

  • • Added a branded insert with a “7-Day Glow Guide” PDF lead magnet

MetricBeforeAfterChange
Conversion Rate 10.1% 28.9% ↑ +186%
Hero Image CTR 0.8% 2.1% ↑ +162%
Daily Unit Sales 49 avg. 114 avg. ↑ +132%
Amazon Choice Tag ❌✅Achieved in 3 weeks
Client Feedback: “We didn’t change the formula, just the story. The results speak for themselves.”