Brand Scaling + Bundling + Storefront Strategy (7 ASINs)
Scaling From 1 Product to a 7-Figure Brand in 9 Months
The Challenge:
FocusForm launched with a single ASIN—a productivity planner. It was a slow but steady seller with an 18% conversion rate. However, the brand was heavily reliant on one SKU, had no brand storefront, and zero cross-selling strategy. They wanted to scale into a full brand without losing quality or brand voice.
Key issues:
❗Over-Reliance on a Single Product
❗No Upsell or Cross-Sell Strategy
❗Lack of Brand Ecosystem or Identity
❗Missed Retention Opportunities
Client: FocusForm
Category: Office & Productivity
Market: Amazon US
Duration: 9 Months
Our Strategy
We helped the client transform from “product seller” to “category authority” using a 3-phase brand expansion roadmap.
1. Product Expansion Plan
• Identified natural extensions: to-do pads, sticky notes, digital PDFs, desk organizers
• Prioritized SKUs with low MOQ + high perceived value
• Used Amazon data + external marketplaces to forecast search demand
2. Storefront & Brand Ecosystem Build
1. Created a high-conversion Amazon Storefront with 4 sub-pages:
• Daily Productivity Tools
• Student Planners
• Gift Bundles
Digital Downloads
2. Connected Sponsored Brand Ads to each themed sub-page
3. Designed cross-SKU promotional banners (e.g., “Buy 2, Save 10%”)
3. Bundling & Customer Retention
Created FBA bundles (planner + pen set, or planner + stickers)
Enabled Subscribe & Save for dated planners with refillable sheets
Added QR codes in product inserts that linked to bonus productivity templates + habit tracking tools
| Metric | Before | After | Change |
|---|---|---|---|
| Total SKUs | 1 | 7 | +600% |
| Monthly Revenue | $19K | $118K | ↑ +521% |
| Repeat Purchase Rate | 11.4% | 33.6% | ↑ +194% |
| Conversion Rate | 18% | 24.7% avg. | ↑ +37% |
| Brand Store CVR | 6.2% | 12.3% | ↑ +98% |
| Client Feedback: “We grew past a single bestseller. Now we’re building something sustainable, with real brand equity.” | |||
