Sustainable growth on Amazon is no longer driven by product launches or aggressive advertising alone; it is the result of disciplined, data-centric account management that treats the seller account as a dynamic business system. Advanced account management focuses on aligning catalog structure, pricing logic, inventory health, and performance metrics to Amazon’s algorithmic priorities. This includes maintaining optimal Inventory Performance Index scores, minimizing stranded inventory through proactive SKU audits, and leveraging demand forecasting models that account for seasonality, lead times, and ad-driven velocity. At scale, growth is unlocked by systematically optimizing listing architecture through keyword clustering, conversion-rate testing, and brand registry tools such as A+ Content analytics and brand analytics search term reports. Rather than reacting to performance drops, mature sellers build operational safeguards through automated alerts, SOP-driven issue resolution, and continuous compliance monitoring to protect account health and buy box eligibility.