How to Reduce ACOS and Grow Sales for Your Ecommerce Business
Running successful Amazon PPC campaigns is crucial for driving sales, but high Advertising Cost of Sale (ACOS) can eat into your profits. At eCom Gliders, we specialize in lowering ACOS while increasing revenue through data-driven optimizations. Many sellers struggle with balancing ad spend and profitability—but with the right strategies, you can scale your Amazon business efficiently.
In this blog, we’ll cover:
- What ACOS is and why it matters
- 5 proven strategies to reduce ACOS & boost sales
- A comparison of eCom Gliders vs. other agencies
- Real case studies showing our results
Let’s dive in!
What is ACOS & Why Does It Matter?
ACOS (Advertising Cost of Sale) measures the efficiency of your Amazon ads. It’s calculated as:
ACOS = (Ad Spend ÷ Ad Revenue) × 100
- High ACOS (30%+) = You’re spending too much on ads relative to sales, hurting profitability.
- Low ACOS (<15%) = Efficient spending, but you may be missing out on potential sales.
- Optimal ACOS (15-25%) = The sweet spot where ads are profitable while maximizing growth.
Lowering ACOS doesn’t mean reducing sales—it means optimizing for better ROI.
5 Proven Strategies to Reduce ACOS & Boost Sales
- Optimize Your Keyword Strategy
| Strategy | Action Steps | Expected Impact |
|---|---|---|
| Target high-intent keywords | Use "buy [product]" instead of "best [product]" | Higher conversion rates |
| Add negative keywords | Exclude irrelevant searches (e.g., "cheap," "free") | Lower wasted ad spend |
| Use long-tail keywords | Focus on low-competition, high-converting phrases | Lower CPC, better ACOS |
- Improve Your Product Listing for Better Conversions
- High-quality images & videos → Boosts CTR & conversions
- Compelling bullet points → Highlight benefits, not just features
- Strong reviews & ratings → Social proof increases trust
- Adjust Bids Strategically
| Bid Strategy | When to Use | Result |
|---|---|---|
| Lower bids on low-performers | High ACOS, low conversion keywords | Reduce wasted spend |
| Increase bids on top keywords | High-converting, low-ACOS terms | More sales at better efficiency |
| Use Amazon’s Dynamic Bidding | Let Amazon optimize bids in real-time | Smarter ad spend |
- Leverage Sponsored Brands & DSP Ads
- Sponsored Brands (Headline Search Ads) → Build brand awareness & lower ACOS
- Amazon DSP (Retargeting Ads) → Bring back lost shoppers at a lower cost
- Monitor & Optimize Campaigns Weekly
- Check Search Term Reports→ Find new keywords & irrelevant terms
- Pause underperforming ads→ Stop bleeding ad spend
- A/B test ad creatives→ Improve CTR & conversion rates
Why eCom Gliders Outperforms Other Agencies
Many Amazon PPC agencies use a one-size-fits-all approach, leading to wasted ad spend. Here’s how we’re different:
Our Case Studies Speak for Themselves
📈 Case Study 1: Reduced ACOS from 42% → 19% while increasing sales by 68%
📈 Case Study 2: Grew revenue by 120% while keeping ACOS under 22%
👉 View Our Full Case Studies Here
Final Thoughts: Lower ACOS, Higher Profits
Reducing ACOS isn’t about spending less—it’s about spending smarter. By refining keywords, improving listings, adjusting bids, and leveraging the right ad types, you can maximize profitability while scaling sales.
Why Choose eCom Gliders?
✔ Custom PPC strategies tailored to your business
✔ Weekly optimizations for maximum efficiency
✔ Transparent reporting & proven results
🚀 Ready to lower your ACOS and grow sales? Book a free consultation today!
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