International Expansion: Selling on Amazon Global Marketplaces in 2025
Selling on Amazon Global 2025
Introduction
Expanding your Amazon business across global marketplaces in 2025, or selling on Amazon Global, is a powerful way to tap into a combined monthly user base of over 321 million and nearly 12 million daily orders. As Amazon adds new markets like Ireland, UAE, Brazil, and Saudi Arabia, the potential grows—but so do complexities around localization, logistics, and compliance. This guide will help you navigate the process and scale confidently.
Why Expand Internationally?
1. Massive Customer Reach
Access a global pool of 300M+ monthly shoppers
Enter emerging markets—Brazil, UAE, Saudi Arabia—where Amazon usage is rapidly growing
2. Reduced Competition & Greater Brand Exposure
International marketplaces often have less saturation compared to the U.S.
Helps diversify market risks and build a global brand presence
3. Leverage Amazon’s Infrastructure
Use FBA/MCF across both domestic and overseas marketplaces without setting up new logistics
Enjoy fast delivery and Prime-eligible status overseas
4. Boost Sales & Revenue
Amazon’s global revenue exceeded $142 B in international marketplaces in 2024 (9% year-over-year), with Q1 2025 sales at $33.5B (+5%)
International selling is increasingly driving growth for ambitious sellers
Getting Started: Key Steps to Go Global
1. Choose Target Market(s)
Start with high-volume, English-speaking regions (UK, Canada, Australia)
Gradually expand to emerging markets where competition is lower
2. Align Your Account
Use Amazon Global Selling to unify your Seller Central account & simplify onboarding (supports 16+ marketplaces)
Be aware of additional registration steps, fees, and VAT obligations
3. Localize Listings
Translate titles, descriptions, and units into the local language
Adjust pricing to reflect local purchasing power and costs
4. Set Up Fulfillment
Use FBA to ship inventory into local fulfillment centers
Alternatively, utilize Amazon Multi-Channel Fulfillment (MCF) to fulfill across channels with unbranded packaging
Consider dual fulfillment—localized stock plus domestic shipping
5. Optimize Marketing & Ads
Tailor PPC campaigns based on regional demand, cultural preferences, and keywords
Utilize Amazon Advertising tools and DSP for broader reach
6. Manage Currency, Taxes, & Compliance
Register for VAT/GST in each country
Monitor FX fluctuations and implement protective pricing strategies
Understand import regulations, duties, and reporting requirements
Trends 2025: What’s Working Now
| Challenge | Solution |
|---|---|
| Inventory sync (across marketplaces) | Use tools like ChannelEngine or Salestio |
| Diverse policies & fees | Stay informed on Amazon’s varying rules by country |
| Order logistics | Leverage FBA/MCF for streamlined fulfillment |
| Data fragmentation | Consolidate sales data with ERP, PIM, or centralized dashboards |
Actionable Checklist
Research: Evaluate potential markets by demand, costs, and regulatory ease
Prepare: Align account and fulfill compliance steps
Localize: Adapt listings, pricing, and advertising
Integrate: Use fulfillment (FBA/MCF) for scalability
Monitor & Optimize: Leverage data and ads to fine-tune performance
Example: An Amazon Seller Goes Global
Case Study—eCom Gliders Success
A mid-sized electronics seller entered the UK and Germany in early 2025. By localizing listings and backing them with FBA, they achieved:
30% increase in sales after 90 days
20% reduction in ACoS
Increased brand loyalty across EU markets
💼 Ready to Elevate Your Amazon Game?
| At eCom Gliders, we help Amazon sellers accelerate growth through: | |
|---|---|
| 📊 In-depth market and product trend analysis | 🎯 Targeted PPC campaigns |
| 🖋️ High-conversion listing design & SEO | 🚀 Brand positioning & customer journey optimization |
| Let’s Get Started | |
| 📅 Schedule a call: Book here | 🧪 Free audit: Get it now |
| 💰 Request a custom quote: Click here | |
| 📧 Email: info@ecomgliders.com | 📱 WhatsApp: +1 (360) 660 1210 | |
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