Reporting and Analytics · Amazon US · 60 Days

Amazon analytics case study: contribution doubled for a $240,000 a month seller

Each of 32 ASINs was audited for fees, product cost, discounts and ad spend. Budgets moved to products with stronger contribution, and ad spend fell by $10,520 a month.

+100.6%

Monthly contribution amount6.7% to 12.8% contribution margin

Headline result

Contribution amount

+100.6%

Before

$16,080

After

$32,256

Client: AMUSIGHT
Category: Multi-category
Marketplace: Amazon US
Timeframe: 60 Days
Services delivered: Reporting and Analytics, Amazon PPC

Before and after

AMUSIGHT results, before and after

Measured at the start of the engagement and again after 60 days. Bars are drawn to scale from the reported figures.

Contribution amount
+100.6%
Before
$16,080
After
$32,256
Contribution margin
+91%
Before
6.7%
After
12.8%
Total sales
+5%
Before
$240,000
After
$252,000
Ad spendlower is better
-18%
Before
$59,520
After
$49,000
ACoSlower is better
-29%
Before
39.68%
After
28.00%
TACoSlower is better
-22%
Before
24.80%
After
19.44%

The challenge

Strong revenue, weak cash flow

The client

A multi-category Amazon US seller with $240,000 in monthly sales and weak cash flow.

Advertising costs were not reviewed at product level, and promotional discounts were applied without margin analysis. TACoS was 24.8% and overall contribution margin was 6.7%.

What was holding the account back

No product-level review of ad costs
Discounts applied without margin analysis
TACoS of 24.8%
Contribution margin of 6.7%

What we did

How we found the profit leaks

The work in the order it was done, with what each step changed.

1
Profit audit of 32 ASINs
- Fees and product cost per ASIN
- Discount impact on margin
- Ad cost per product
OutcomeUnprofitable products hidden by revenue identified
2
Reallocation
- Budget moved to high-contribution products
- Spend cut on low-margin revenue
OutcomeContribution margin 6.7% to 12.8%