Amazon account health
Amazon seller account health monitoring and response
Monitoring for policy notices, performance issues, and cases that need prompt, documented response, so account health does not become a surprise suspension risk.
Account health services
What we handle
- Account Health Rating monitoring
- Order defect rate fixes
- Policy violation response
- Shipping performance fixes
- Listing and IP complaints
- Appeals and reinstatement
Official Amazon
SPN Partner
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Ads Partner
The short answer
What is Amazon account health?
Amazon account health is how Amazon scores a seller account on policy compliance and customer experience. The Account Health Rating runs from 0 to 1000, and an account below 200 is marked at risk.
The Account Health page in Seller Central combines your performance metrics, such as order defects and late shipments, with policy issues, such as listing violations, intellectual property complaints, and product safety notices. Each issue lowers the rating. If the rating falls too far, Amazon can remove listings or deactivate the account, which stops all sales.
Account Health Rating bands
- Healthy: 200 to 1000
- At risk: 100 to 199
- Critical: below 100, deactivation possible
What usually puts an account at risk
- Intellectual property and counterfeit complaints
- Restricted product and listing policy violations
- Late shipments and cancellations on seller-fulfilled orders
- Product safety and authenticity complaints
Metrics Amazon checks
Amazon seller account health metrics and targets
These are the numbers Amazon checks every day. Missing a target does not always mean deactivation, but it lowers your Account Health Rating.
| Item | Amazon target | What we do when it slips |
|---|---|---|
| Order defect rate (ODR) | Under 1% | Find the cause: A-to-z claims, chargebacks, or negative feedback |
| Late shipment rate | Under 4% | Check handling time and carrier cut-off for seller-fulfilled orders |
| Pre-fulfillment cancel rate | Under 2.5% | Fix stock sync so orders are not cancelled for no inventory |
| Valid tracking rate | Above 95% | Confirm carriers and tracking upload for every shipment |
| Policy compliance | No open violations | Root cause, fix, and a plan of action where needed |
Amazon changes targets and adds metrics. We check the current values in your Account Health dashboard before acting.
Why accounts get at risk
Why Amazon account health ends up at risk
Most deactivations start as small warnings that nobody answered in time.
Notices without owners
Policy emails sit unread while advertising continues.
Metric drift
Late shipments, cancellations, or ODRs rise without a weekly review.
Listing issues treated as SEO only
Suppressions and detail-page problems are missed until sales drop.
No documented response trail
Teams scramble when Amazon asks for evidence.
Account health services
What our Amazon account health services include
Weekly monitoring to keep the account healthy, and fast, careful response when something goes wrong.
Account Health monitoring
Your Account Health page reviewed every week, not after a warning.
- Rating and every open issue tracked
- Performance notifications read and logged
- Owner and deadline for each item
Policy violation response
Listing, IP, and product policy issues handled correctly.
- Root cause found before any appeal
- Listings fixed or removed as needed
- Rights owner contact for IP complaints
Plan of action writing
Appeals that say what went wrong, what changed, and what stops it.
- Root cause, corrective, and preventive steps
- Invoices and documents checked first
- Follow-up until Amazon replies
Account reinstatement support
Help for suspended or deactivated seller accounts.
- Suspension notice reviewed line by line
- Evidence gathered and organised
- Appeal submitted and followed up
Performance metric fixes
ODR, late shipment, and cancellation problems fixed at the source.
- Order and shipping data reviewed
- Handling time and stock sync corrected
- Customer messages answered within 24 hours
Listing suppression fixes
Suppressed and inactive listings back on sale.
- Missing attributes and images fixed
- Pricing and compliance errors cleared
- Hand-off to catalog work when needed
Account health at risk?
Send the notice or a screenshot of your Account Health page. We tell you what it means and what to do first.
Suspensions and reinstatement
Amazon account suspended? What to do first
Do not appeal straight away. Read the notice, find the real cause, fix it in the account, then send one clear plan of action with evidence.
Rushed appeals are the most common reason reinstatement takes longer. Amazon reads each plan of action for three things: the root cause, what you already changed, and how you will stop it happening again. Our Amazon account reinstatement service prepares that appeal with you and follows it up. Amazon makes the final decision, so no honest service can promise reinstatement.
What we do
- Review the suspension notice and account history
- Find the root cause and fix it in the account
- Write the plan of action and gather evidence
- Submit, follow up, and prepare for questions
What we will not do
- Promise or guarantee reinstatement
- Create or edit invoices or documents
- Open new accounts to get around a suspension
Case studies
ACOS 76% to 37%
VoltTech Accessories (Electronics)
60-day PPC rehab across US and UK: monthly ad spend $4,950 to $3,370, TACoS 42% to 24%, and organic share of sales 43% to 61%.
ACOS 52% to 26.5%
GoSports (Sports and Outdoors)
Campaign restructure and seasonal scaling: TACoS 21% to 13.7% and 412 units in a 3-day July 4th push, while monthly revenue grew from $22.1K to $90.7K.
ACOS 51% to 34%
FARBERWARE (Home and Kitchen)
Ad account rebuilt into discovery, ranking, and retention campaigns with peak-hour bidding: TACoS 19.8% and PPC-driven sales up 37%.
Client reviews
What our clients are saying
How account health work runs
- 1
Health baseline
Review Account Health, open cases, and performance metrics that matter.
- 2
Response plan
Assign owners, evidence needs, and timelines for open issues.
- 3
Monitor
Watch notices and metric trends on a fixed cadence.
- 4
Prevent
Connect listing, ops, and advertising changes that reduce repeat risk.
Fit
Who Amazon account health services are for
Account health work protects sellers who follow Amazon's rules and need help proving it.
A good fit
Scaling sellers
Brands whose order volume makes performance metrics harder to ignore.
Accounts with open notices
Teams that need structured response and documentation.
Catalog-heavy operators
Sellers managing suppressions alongside growth work.
Full-service accounts
Clients who want health monitoring inside the same operating cadence.
Not the right fit
- Sellers who want fake documents or invoices
- Accounts trying to get around a suspension with a new account
- Anyone looking for a guaranteed reinstatement
FAQ
Amazon account health questions
What is a good Amazon Account Health Rating?
Amazon's Account Health Rating runs from 0 to 1,000. A score of 200 or above is healthy, 100 to 199 is at risk, and below 100 puts the account at risk of deactivation.
Can you guarantee reinstatement after a suspension?
No. Amazon decides account status. We help with monitoring, documentation, and structured response where scoped, without inventing outcome guarantees.
Is this legal representation?
No. We provide operational Amazon account support. Legal counsel should be engaged when a matter requires it.
Do you monitor health only, or also fix listings?
Monitoring and response planning are core. Listing and catalog fixes may be handled here or through catalog management depending on scope.
How often do you review Account Health?
Most engagements include a fixed weekly health check plus immediate triage when new notices arrive. Cadence is confirmed in onboarding.
Can this run without full-service management?
Yes. Account health can be a focused workstream or included under full-service account management.
What documentation do you keep?
We keep status notes on open notices, submissions, and next actions so evidence is available when Amazon requests it.
What does Amazon account health at risk mean?
Your Account Health Rating has dropped below 200, usually because of policy violations or missed performance targets. Amazon may deactivate the account if the rating keeps falling, so open issues should be fixed and answered quickly.
What is a plan of action for Amazon?
A plan of action is the appeal you send Amazon after a violation or suspension. It explains the root cause, the changes you already made, and the steps that prevent the problem from happening again, with evidence attached.
How long does Amazon account reinstatement take?
It varies by issue and by how complete the first appeal is. Some accounts are reviewed within days; others need several rounds over weeks. A clear first plan of action with the right evidence usually shortens the process.
How do I get started?
Submit the free audit form or contact us at +1 (360) 660-1210 or info@ecomgliders.com.
What is Amazon Account Health Assurance?
Account Health Assurance is an Amazon program for eligible sellers with a strong record. It gives them dedicated support and time to fix issues before Amazon deactivates the account for most policy problems.
Do you offer Amazon account reinstatement services?
We help prepare documentation and structured responses for policy and performance notices where scoped. Amazon makes the final decision on reinstatement, so we do not promise an outcome.
Next step
Request an account health review
Share open notices or metric concerns. We outline monitoring cadence and response priorities.