Amazon Brand Registry and trademark registration support

Amazon Brand Registry is Amazon's program for brand owners with a registered or pending trademark. It gives you more control over your listings and unlocks A+ Content, Brand Stores, Sponsored Brands ads, Brand Analytics, and tools to report infringement.

File a trademark with an eligible office such as the USPTO, then sign in at brandregistry.amazon.com and submit your brand with the trademark number. Amazon sends a verification code to the trademark's contact on file; once you return it, the brand is enrolled.

Yes. Amazon requires an active registered trademark from a supported trademark office, or in some cases a pending application. Both text and image marks can qualify, and rules vary by country.

Sometimes. Amazon's eligibility rules name pending applications filed through its IP Accelerator program. We check the current rules for your marketplace before you rely on a pending application.

The USPTO base application fee is $350 per class as of November 2026. Surcharges can apply for missing details or custom product descriptions, and attorney fees are separate.

If you live outside the US, the USPTO requires a US-licensed attorney to file for you. eCom Gliders is not a law firm, so we agree during scoping when an attorney should lead the filing.

The person or company that controls the brand. The trademark owner has to enroll in Brand Registry, and can then add other users to the account.

USPTO review commonly takes months, and Amazon's enrollment review is separate. Timing depends on your application, so we do not guarantee dates.

Yes. We review the reason, documents, and any brand detail mismatches, then outline the next steps. The outcome still depends on Amazon and the trademark office.

Submit the form on this page or contact us at +1 (360) 660-1210 or info@ecomgliders.com. The next step is a short review of your brand and trademark status.

You need a registered or pending trademark from an eligible office, the brand name shown on your products or packaging, and an Amazon account that can verify the trademark. The name you enroll must match the trademark exactly.

No. Amazon requires at least a pending trademark application. Through Amazon's IP Accelerator, some brands file with a vetted law firm and get earlier access to Brand Registry protections while the trademark is pending.

Brand Registry gives you control of your listing content, access to A+ Content, Brand Stores, Sponsored Brands, and Brand Analytics, and tools to report counterfeits and copied listings.