502Units in 30 days
CULTURELLE
Health and wellness · Product launch + PPC · 30 Days Post-Launch
19.2% · Conversion rate
Pre-launch demand and precise PPC drove a zero-review plant-based sleep supplement to page 1 rankings fast.
Read case studyProduct Launch · Amazon US · 90 Days
Amazon launch case study: $42,600 a month by month 3 without deep discounts
No ranking, no conversion history and a limited budget. By month 3 monthly sales reached $42,600, ACoS fell from 78.6% to 29.7%, and organic sales grew from $1,500 to $11,600.
$42,600
Monthly sales in month 3$8,500 to $42,600 monthly sales, month 1 to month 3
Headline result
Total sales
+401%Before
$8,500
After
$42,600
- Client
- Ally Peaks
- Category
- Sports and fitness
- Marketplace
- Amazon US
- Timeframe
- 90 Days
- Services delivered
- Product Launch, Amazon PPC, Listing Optimization
Before and after
Ally Peaks results, before and after
Measured at the start of the engagement and again after 90 days. Bars are drawn to scale from the reported figures.
Total sales
+401%Before$8,500After$42,600Organic sales
+673%Before$1,500After$11,600Daily orders
+336%Before11After48Conversion rate
+84%Before6.8%After12.5%ACoSlower is better
-62%Before78.57%After29.68%TACoSlower is better
-67%Before64.71%After21.60%ROAS
+165%Before1.27xAfter3.37x
The challenge
Launching against established competitors
The client
A new fitness accessories brand launching a resistance training product in a competitive Amazon US category.
The product had no organic ranking and no conversion history, while established competitors had thousands of reviews. The launch budget was limited, and the brand wanted to avoid continuous deep discounts.
What was holding the account back
- No organic ranking
- No conversion history
- Competitors with thousands of reviews
- Limited launch budget
- No continuous deep discounts
What we did
How we launched it
The work in the order it was done, with what each step changed.
- 1
Listing and competitor research
- Researched competitor positioning
- Built a keyword-focused listing
OutcomeConversion rate 6.8% in month 1
- 2
Launch campaigns by intent
- High-intent keyword campaigns
- Competitor targeting
- Product targeting
OutcomeDaily orders 11 to 48
- 3
Scale on efficiency
- Budget moved to converting terms
- Organic rank built from sales velocity
OutcomeOrganic sales $1,500 to $11,600 a month
More results
Other numbers from the Ally Peaks engagement
- Ad spend
- $5,500to$9,200
- Ad sales
- $7,000to$31,000
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