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Amazon Brand Store agency

Amazon Brand Store design built for easy browsing

Amazon storefront design that is easy to browse, matches your listings, and converts ad traffic.

amazon.com/stores/YourBrandIllustrative layout
Your Brand

Feel-good basics for every day

Shop best sellers
Amazon Brand Store page design example

  • Skincare

    Daily creams

  • Supplements

    Daily capsules

  • Gummies

    Easy to take

What is an Amazon Brand Store?

An Amazon Brand Store is a free, multi-page shop on Amazon dedicated to one brand, with its own URL.

Brands enrolled in Amazon Brand Registry can build one. It gives shoppers a place to browse your full range and gives your ads a branded destination. eCom Gliders plans the page structure first, then designs each page to match your listings and A+ Content.

Three jobs a Store should do

  • Help shoppers browseClear categories lead people to the right product in a few taps.
  • Land your adsSponsored Brands and off-Amazon traffic arrive on a page built for them.
  • Show what worksStore Insights reports visits, page views, and attributed sales.

Why Amazon storefronts often underperform

  • Just a product grid

    A Store with no structure gives shoppers no reason to browse and no sense of the brand.

  • Hard to navigate

    Vague category names and too many pages make people give up before they find the right product.

  • Traffic with nowhere to go

    Ads pointed at a generic home page lose shoppers who expected a specific product type.

  • Out of date

    Old banners, discontinued products, and past promotions make a brand look neglected.

Request a free Store review

How we plan an Amazon storefront

Each page has one job. Smaller catalogs need fewer pages, so the map is sized to your range.

  • HomeShopper job:Understand the brand quicklyWhat goes on it:Hero banner, top categories, and best sellers
  • Best sellersShopper job:Buy what others already trustWhat goes on it:Shoppable grid of your leading ASINs
  • Category pagesShopper job:Find the right product typeWhat goes on it:Banners, product tiles, and short buying guidance
  • Bundles and giftsShopper job:Spend more in one orderWhat goes on it:Sets, multi-packs, and seasonal slots
  • About the brandShopper job:Decide if the brand is credibleWhat goes on it:Origin, quality proof, and brand video

Amazon reviews each Store and its updates before they go live.

What our Brand Store design service includes

  • Store structure

    A page and navigation map sized to your catalog.

  • Home page and hero

    A first screen that says who you are and where to shop.

  • Category pages

    Banners, tiles, and short guidance for each product type.

  • Shoppable grids

    Product tiles and best-seller sections that lead straight to a purchase.

  • Mobile layouts

    Every section designed and checked for the phone view.

  • Publishing and updates

    We submit the Store and can plan seasonal banner changes.

Visual upgrades

Brand Store designs

Open any frame full screen and zoom in.

  • Daily facial kit

    Brand Store page for a skincare kit

Studio examples from our creative library. Outcomes vary by catalog, offer, and marketplace.

Plan my Brand Store

How your Brand Store goes from audit to live

Every page is based on your catalog data, your traffic, and what shoppers already say about the competition.

Understand

  1. 1

    Audit your Store

    We check your pages, navigation, and Store Insights to see where shoppers leave.

  2. 2

    Learn the catalog

    We study product lines, best sellers, and positioning, so the Store leads with the right products.

Compare

  1. 3

    Study competitor Stores

    We compare how rivals organize their range, read their critical reviews, and log repeat complaints.

  2. 4

    Turn weak points into strengths

    Where competitors confuse shoppers, your Store makes the answer easy to see and buy.

Build

  1. 5

    Map every page

    We agree the pages, navigation, and ad landing pages, for your approval.

  2. 6

    Design and publish

    We design each page to match your listings, test on mobile, submit, and confirm it is live.

How a competitor complaint becomes a Store page

  • What competitor reviews say:Could not find the refillThe strength we prove:Refills and bundles one tap awayWhere it appears:Store navigation
  • What competitor reviews say:Ordered the wrong versionThe strength we prove:The range explained by useWhere it appears:Category page
  • What competitor reviews say:Looks like a generic sellerThe strength we prove:A real brand with a consistent lookWhere it appears:Home and About pages

Illustrative examples. We only feature strengths your product can back up.

Client reviews

What our clients are saying

  • eCom Gliders helped me dramatically improve my Amazon product performance, especially my pizza knives' conversion rate, and quickly built a professional brand image, leading to one of my best sales months ever.
    Mr. PatrickFounder, Les Plaisirs
  • We are in a competitive niche, so standing out was tough. Their team helped us rework our branding and optimize everything from images to copy. The results were obvious: more clicks, more sales, and a stronger brand presence overall.
    AbdurrahmanProduct Manager, SAFEFINE
  • We always had the quality. But now our brand looks like it deserves its spot at the top.
    NIKKETTA
  • This agency took my ramen bowls from invisible to a top seller. Their listing optimization and PPC strategy skyrocketed my sales. Fast, focused, and truly game-changing!
    Ahsan CheemaCo-Founder, Grunhirsch
  • This wasn't just a quick optimization, it was a full brand reset. Every piece of the puzzle aligned. Our Amazon business now looks, performs, and sells like a premium brand.
    FARBERWARE
  • What I really appreciated was how smoothly everything ran. From onboarding to launch, they kept us in the loop and made smart, strategic moves without overcomplicating things. It felt like they were part of our internal team.
    Sophie V.Ecommerce Lead, Van Den HEUVEL
  • We launched in a red ocean, but still carved out our space. It was not hype; it was strategy. People bought into the brand before they ever saw the bottle.
    CULTURELLE
  • Before working with them, we were burning money on ads with very little return. They came in, restructured our campaigns, and within the first month, our ACoS dropped significantly. Super responsive, very hands-on, and genuinely invested in our growth.
    Priya TFounder, SNEMEEY
  • We grew past a single bestseller. Now we are building something sustainable, with real brand equity.
    FocusForm

FAQ

Amazon Brand Store questions, answered

How do I create a storefront on Amazon?

Enroll your brand in Amazon Brand Registry, then in Seller Central open Stores, choose Manage Stores, and select Create Store. Pick a template, build the home and category pages, and submit the Store for Amazon's review before it goes live.

What is an Amazon Brand Store?

An Amazon Brand Store is a free, multi-page shop on Amazon dedicated to one brand, with its own URL. Shoppers can browse your full range in one place.

Who can create an Amazon Store?

Brands enrolled in Amazon Brand Registry can create a Store. If your brand is not registered yet, trademark and Brand Registry come first.

Does Amazon charge for a Brand Store?

Amazon does not charge to create or publish a Store. Our design service is a separate cost, based on the scope of the work.

How many pages should a Brand Store have?

It depends on your catalog. A small range may only need a home page and a few categories, while a larger brand needs a deeper structure. We size the map to your products.

Can Sponsored Brands ads link to a Store?

Yes. Sponsored Brands campaigns can send shoppers to your Store or a specific Store page, which is one of the main reasons to build category pages well.

How do I measure Brand Store performance?

Store Insights in your Amazon account reports visits, page views, and attributed sales. We use those numbers to decide what to change.

How long does it take for a Store to go live?

Amazon reviews each Store and its updates before publishing. Timing depends on the size of the build and on any changes Amazon requests.

How much does Brand Store design cost?

Cost depends on the number of pages and how much new imagery your Store needs. We review your account first, then quote the scope you need. The review is free.

Do you use Amazon Store templates?

Amazon's templates are a starting point. We plan the page structure around your catalog first, then customize the layout, banners, and tiles so the Store does not look like every other template.

Can you optimize an existing Amazon storefront?

Yes. We review traffic and sales in Store Insights, then fix navigation, outdated pages, and weak landing pages for ads. Most existing Stores need restructuring rather than a full rebuild.

Next step

See how your Brand Store can work harder

We review your Store and catalog, then show which pages to build, change, or remove. The review is free.

Request a free Store review

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