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Calculator

Amazon PPC conversion cost calculator

Break down advertising spend into cost per session, cost per conversion, and net profit per unit.

Enter figures from your Amazon PPC reports and unit economics. The calculator stays on this page. Results update when you calculate.

Tool workspace

Calculator

Enter campaign and unit economics, then calculate.

Total ad spend for the period

Clicks attributed to the campaign

Orders divided by sessions

Price per unit sold

Referral and related fees per unit

Landed product cost per unit

Results

Results appear here after you calculate.

How to use the results

  • High cost per conversion

    Tighten targeting, improve listing relevance, or lower bids before raising budget.

  • Low conversion rate

    Strengthen images, title, and offer clarity so more clicks become orders.

  • Thin net profit

    Revisit price, fees, and cost of goods before scaling Sponsored Ads spend.

Want help interpreting these results for your catalog?